Hello! Karen here. I created this site to record new product ideas that I do not want to forget about. I am a Master of Marketing from Shulich School of Business, York University, in Toronto, Canada.
For now, I want to share with you my top 3 reasons for being so fascinated with grocery innovation:
* Enchanting childhood memories at the farmer’s markets and learning how to cook with my Abuelita (Nanny) 🖤
* Insatiable curiosity for understanding market dynamics and imaging what can be the next new innovation!
* Cross-cultural experience across the Americas.
Enchanting Childhood Memories
I’ve been a marketing professional for many years, but my fascination with the art of grocery shopping dates back to my elementary school years. It all started when my Abuelita (Nanny) would take me to the farmer’s market to buy groceries during my vacations, making grocery shopping an incredibly enjoyable experience.
Never ending curiosity
I naturally have a keen eye for observation and a deep appreciation for comprehensive market research. My interest lies in observing consumers’ everyday behavior beyond the surface, satisfying my curiosity to understand market situations, and letting my imagination soar with new product opportunities.
Healthy Planet, Mississauga, Ontario
Cross-Cultural Insights
My life and work experiences in both, Latin America and North America, provide me with a unique perspective to compare market dynamics, comprehend a diverse range of consumer behaviors, and maintain a constant curiosity for innovative marketing and food processing technologies. This wealth of experience is the driving force behind my ability to generate innovative ideas.
Let’s be social!
You can find me online in the links below.
Mindful Marketer 