Mindful Marketer

Why is this food interesting?

Native potatoes, with their rich history and diverse varieties, have taken the culinary world by storm. Originating in the Andes, the International Potato Center in Peru has identified an astounding 4,000 native varieties. What makes them truly fascinating is not just their variety but also their efficiency in food production.

According to the International Potato Center, potatoes are not only the most popular Andean crop worldwide but also one of the most water-efficient. They produce more food for the water used compared to other major crops, being up to seven times more water-efficient than cereals (Datos y Cifras de la Papa. International Potato Centre, September 26, 2017).

How are potatoes consumed?

For consumers to be able to appreciate the variety of native potatoes, I will focus on consumption occasions when the produce is presented unpeeled and whole, such as when consumers are roasting and grilling. The USA Department of Agriculture website designates potatoes as the most consumed vegetable in the United States.

When are these potatoes consumed?

In North America, home cooks seek convenience, appreciating recipies with few ingredients and minimul preparation steps. With this mindset, summer BBQs and winter roasts are quite popular. Consider trying this recipe for skewered grilled potatoes for further visualization of the consumption occasion.

What offer can help us visualize an innovation?

In the quest for innovation, The Little Potato Company stands out, offering excellent convenience with their “ready-to-cook” potatoes, perfect for roasting and grilling. Check out their video on their YouTube channel for further insight into their offerings.

What are your thoughts on this potential for native potatoes? I invite you to leave a comment here. Let’s delve into the world of potatoes and unearth the possibilities together!